Passion will bring Success

Not always. Sorry for starting with a negative here, but what I mean is that JUST because younhave passion doesn’t mean you will see fantastic success in every little thing you do. Failure happens.

But this is when passion is even more crucial.

When you have passion, you will find success within each failure. Passion means that you want something to be successful so bad that you are willing to take chances and to fail as many times as it takes to eventually succeed!

photo credit to
photo credit to

Coworker keeps blocking a social media project you bring to the table? Find out what they see as valuable and show them how social media enhances it. Give them a recent case study.

Know you need video to enhance you social media program but itnis difficult to get good stories? Start sharing great videos from like organizations with programs staff. They will start wanting YOUR organization to make videos like that.

Frustrated with day in and day out of no mentions, no likes or comments on Facebook, and no blog comments? Keep pushing. People are reading. People just want to get used to your organization’s presence. Think outside the box on how you can get people to engage. Maybe it’ll take some offline encouragement.

Passion for a successful social media program.  Passion for talking with people who care about your cause. And, passion for tsking that engaged person to the n3xt level of involvement with your organization will get you through.

Never lose passion.

Once you lose that passion, people notice. But, if you get knocked down and then pop right back up, people notice that even more.

What does a Firm Defense mean in Social Media?

I am really stretching my Colts and Social Media analogy. My sincerest apologies to… wait… I am not going to apologize to any of you who don’t like the Colts! #COLTSTRONG


Having a firm defense when it comes to social media programs and campaigns is important. If you don’t recognize what things you should be saying no to, then you will be spending a lot of time pushing quick contests to hopefully raise $500 (or something of the sort). Don’t get me wrong, all money is good money to help the cause. But, think it through…

Your salary per hour × Hours spent for successful campaign > Amount Received

What you see above is one defensive strategy. Another…

“I don’t have the time to create everything to make this campaign successful.”

Most likely, if you are a nonprofit employee, you are not JUST handling the social media program. Make sure the project is worth your time, and you can’t forget that you will NEED time to make it successful.

photo credit to
photo credit to

Once, you adopt a firm defense, your online world will blossom. You will see yourself become more engaging with your audience. You will become a better question asker. And, YOU will be engaging with others, not just waiting for them to engage with you.

Why will I see this change? You ask.

You will see a change because having a firm defense will give you more time to pursuit the strategies that you have in mind. Trust yourself. You are the one doing research on how to become engaging online as a nonprofit. You know your audience better than others in the office. You know more than anyone that people simply do NOT, do NOT, like constantly seeing pleas for votes on Facebook. And, you will be the first one to see what other types of messages are annoying the online world.

Have a firm defense, you’re online community will thank you for it. BUT REMEMBER, keep a flexible strategy and stay open minded. Someone may suggest an idea that sparks a great fundraiser.

How have you stood firm when others make suggestions on whst to post online? Share your stories in the comments section.

Flexible Strategy for Nonprofit Social Media Programs

Yesterday, I compared a nonprofit’s Social Media program to the Indianapolis Colts. I did that (1) because I was still really excited about the comeback win and (2) it is really important to see how flexibly strategy can and should be.

In talking with a few executive directors at the AFP Leadership Academy last month, many spoke about how strategic plans have gotten shorter. Organizations would come up with great 10 year plans, but that is not the case anymore. We are seeing 1, 3, and maybe 5 year plans.

Willie – I don’t care about the metaphor anymore just tell me about flexible strategy.
Okay, okay. You got it.

Whether you are starting an SM Program or ramping it up here are a few things you may come across on why to stay flexible:

– Your grant writers put social media recognition into a proposal
– Volunteer groups need to be shouted out for a job well done
– There are 3 small third party fundraising events happening
And this is all happening on a Tuesday when you had planned to write a blog on how the Colts inspired your organization.

This will be inevitable for the foreseeable future of social media. No getting around it because it is a real time platform, everyone knows it as that, and you will get suggestions like this every so often.

keep the gears

Action Steps to help stay Strategic:

  1. Write out your Editorial Calendar and send it to all parties that may bring you content suggestions.
  2. Share outlook/gmail calendars with coworkers and constantly check what is going to pop up.
  3. Have an idea for what actions require different levels of recognition.

This will give your coworkers an idea of what you want to put out in the online realm and make suggestions EARLY rather than the day of.  Be vigilant in seeing what things may pop up ou nof the blue and be prepared. If something can just be Instagrammed instead of blogged about, then make that clear. You can handle all that is going on as long as you make the time to work ahead NOW.

How have you juggled the constant requests to put things on social media?
Does anyone have a recognition level process? I don’t,  and I would love to talk further about that.  Hit me up at @Willie_Matis or comment below.

How the Colts can teach your Nonprofit about Social Media

It is crazy how much a sports game can affect a city’s mood.  You just feel as if everyone is in a much better mood on Mondays after a Colts win. I’m sure other cities can say the same for their sports teams.

Last night’s comeback win against the divisional rival, Texans, not only put me in a better mood, but it reflected how a social media program can be built.

1. Flexible Strategy

The Colts came into the game with a strategy. Just like when we start any program at an organization, you start with a strategy to succeed right? Well, we saw how that first half turned out with a rookie quarterback putting the Colts behind the 8 ball from the very start. Social Media strategy can be AND SHOULD BE tweaked regularly.  Your audience reacts in different ways, at different times, and it deoends on platform. Stay versatile (like the Colts offense)

2. Firm Defense

It looked as though our defense in the first half was very excited to disrupt a young quarterback. Similar to how excited you get about starting a social media program, you get very excited to have INSTANT success because it should be easy, right?  Wrong. In the second half, our defense was consistent. They stood firm. Stand firm when others come at you with their “instant success” campaigns, defend your audience from oversaturation of fundraising contests, and pick and choose your spots on when to blitz. Your audience will thank you for it.

3. Passion will bring Success

A passionate team has showed up every Sunday since Coach Pagano took over as head coach. Andrew Luck had played 24 regular season games, won 17, and 10 of those have consisted of 4th quarter/Overtime comebacks. Passion in social media means willingness to engage with your audience, empower your coworkers to supply you with content, and report with statistics that show results relative to where you arr in the process of building an online community.


A lot can be learned from Andrew and the boys. It was another great win for the Colts who always seem find a way to do a lot with just a little. Which sounds a lot like what Social Media managers at nonprofits have to do.

What do you think about the Colts win last night?
How do you stay flexible with strategy yet firm with direction with your online campaign strategies?


Happy Movember

Movember is here again! The time to raise awareness for Men’s Health. (Not the magazine)

Take time to talk to fellow fellas about the importance of checking yourself, going to the doctor, and paying attention to health.

It is really hard to take the time to do this. Don’t get me wrong. I always tell people, “Oh if I feel something coming on I just decide NOT to be sick.” Which is easy to say for the common cold, but men’s health incorporates much more. Take time to think about YOU, my fellow fellows.

I’ll keep this quick because…