Alright, something I hope to do from now on. Post a quick picture on Wednesday along with a question. The question will be something that I’ve probably been thinking about for a while, but choose to put it out there on Wednesday (because it makes for a catchier title).
Anyways – here it goes.
How many of you have noticed the amount of younger kids (I’m talking 6-14 years old) that have their noses stuck in either their own or their parents’ iPhone, iPad, other tablet? I am not saying this is a bad thing at all, but it makes me wonder –
Do you think this will encourage kids to travel more to other countries or stay at home because they can see it online? will it encourage kids to take to the streets when issues arise or will they just post a picketing sign on Instagram? How do you think growing up with the world at their fingertips will affect them?
Have you ever noticed that sometimes it is easier to get external supporters to be better advocates for your cause than your very own staff??
Yeah, me too. Sometimes it is pretty freakin’ hard to get your own coworkers to get online and push your message. Some of the things you’ll hear:
– “well, I always talk to my friends about my job.. I don’t want to fill their NewsFeed with more”
– “my online brand doesn’t exactly mesh with what our organization talks about”
– “I just don’t know WHAT to share or WHEN things get posted”
A lot of things you’ll read about starting a social media program or ramping one up say that, “the VERY FIRST STEP you need to take is to get Executive Director buy-in. Leadership from the top down will lead you to becoming a more social organization.”
That is NO DOUBT, 100% correct. But get this…
Executive Director buy-in does not mean all of your staff’s social media settings get changed to automatically retweet all your tweets and share all of your Facebook pictures.
Here are three tips that I have found to help gear your staff to advocate for your organization online:
1) Invite them to share articles or news with you. Let them know that you needtheir input to help the social media program to be successful. Even the accountants, let them know that their department can help.
2) Keep them updated. Don’t just let them know that you will be ramping up the number of times you are going to post a day. They need to know what goes out when, and I’m not talking about sending an all staff email everytime you tweet. If something is relevant to a certain department or if you want to get word out quickly, email the right people accordingly.
3) Continuously ask for their help and input. It echoes number one, but if you continue to ask each department what they think of the social media program or if there are ways they’d like to use it, then they will be more likely to get on and check to see if you are using their input. It’s hard sometimes because then you WILL have to try their suggestions but offer them results on whether it was a successful idea or not!
Social media is getting more and more recognized as a MUST-HAVE for organizations. Now, different departments are learning best practices of social media concerning their job not just their industry! Take advantage!
How have you been able to get staff to support your online efforts? In what ways do you encourage them to interact online? Do you have other questions on how to get more staff support?
Wowee… it’s been a month since I’ve sat down and wrote something. I’ve read many posts that say not to call our how long it’s been since your last post, but this month off has shown me the importance of continual writing.
No matter what career path you choose, I’d argue that writing can be the tool to accelerate your career. I’m not advocating that everyone in the world needs to be writing a blog, or a daily journal, or a dream chart. But, if you make time to write, then it can make a world of difference.
And here are 3 reasons why I think this:
1. It forces you to think…
Too many times in our jobs and careers, especially early on, we get caught up just DOING. When we are learning a new position, we look to our boss to give us our next duty because we aren’t exactly sure what our role is. When in a position for a while, people tend to do things they have always done because they’ve worked. Giving yourself a set time to write also gives you a set time to think. Write about an obstacle you see daily, write out an idea you had, or write out a schedule to help a process go more smoothly. This time to write makes you step out of your cube or office and look from the outside in.
2. You take on a different viewpoint…
Often when we write, you don’t sit down and think about something you want to say to yourself. Does that make sense? If you were going to sit down and write something to yourself, then you would normally not have to write anything down. Writing for an audience forces you to think about their viewpoint on the subject, how you can reach them, and how you can engage them. Whether you are a math professor, PR/Marketing Pro, or a Manager at a grocery store. Sitting down to write can force you to put yourself in someone else’s shoes.
3. You will be better at communicating verbally…
By writing, you get to practice what you’d say. In a formal, informal, or brief setting, you can write in that particular voice. Practice by giving yourself a situation and then writing out what you would say. Proofreading what you wrote can even make you spot sentences where you can be more clear or concise, so when you are speaking with someone you maintain their attention.