Have you seen a website simply change their homepage to have a rotating slideshow to make their site more visual?
Or, maybe, they just decided to start putting YouTube videos directly on their site.
What about nonprofits who start asking you about your favorite TV shows to watch on Thursdays?
These are all pretty decent ideas. They are all on the right track to being more human, relational, and easier to engage. But in the end, is this what sets you apart?
NO.
Being able to balance visual, interactivity, and mission is the key to creating a good online program to attract your next generation of supporters. Some nonprofits have gotten it – charity: water or the Case Foundation – they make it quick and easy to find out what they do, and then they make it even easier to connect with them and find out more.
(Another great thing about these two organizations is that you will hear from their leaders at MCON12!)
But here is an EXCELLENT example – a featured case study in The Millennial Impact Report
You can read the case study online here.
A basic overview of what Building Tomorrow does:
They have a feature on their website called CalculateIt. You can go in and calculate how much your 1st – 7th grade education cost. A quick and easy way for anyone to learn about what the organization does as well as letting them see the cost difference between your own education and an education in Uganda.
But, I have asked this question many times and have still wondered what a great website for attracting millennials includes. I have had a series of answers from all visual to all video and beyond.
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