(Thanks for coming back!)
Since that debate happened, I have been reading other articles about how others feel about slacktivism. You can read a few here, here, here and here. Hey! Even NTEN had a webinar on how to move your activists from online to offline!
Slacktivism is a hot topic now because of Kony 2012 (which if you don’t know about the #Kony2012 campaign, then you probably aren’t reading this post right now either). So to further support my point on why I LIKE slacktivism, here are the 3 best things about slacktivism – form other people’s words -
The point I want to stress most is making sure that slacktivism is your cause’s or organization’s FIRST rung of engagement. If you are satisfied with a video that has gone viral then you are kidding yourself. You are allowed to be pleased, but you should not be satisfied until you get a few of your slacktivist to turn into activists.
As organizations begin to ramp up their social media efforts, slacktivism should be looked at as a GOOD thing. And in my head, I look at it using simple math…..
Without social media –
[CAUSE] + [FLYERS/POSTERS/BROCHURES/BILLBOARDS] =
[X AMOUNT OF ACITIVISTS ENGAGED]
With social media –
[CAUSE] + [FLYERS/POSTERS/BROCHURES/BILLBOARDS] + [TWEETS/RETWEETS/SHARES/BLOG POSTS/PICTURES] =
[A LOT MORE THAN X AMOUNT OF ACITIVISTS ENGAGED]
More awareness spread = Greater possibility of reaching the activists that will actually ENGAGE!
What do you think?
Am I warming you up to slacktivism?
Or, do you still think those 3 points are just not worth the effort?