Trust.Trust. Trust. And trust.
No matter what your product, service, or mission, millennials want to trust that you are handling business in a good way. I can tell you first-hand, if your organization is not on social media, you have already dug yourself into a hole.
Generations before ours could trust a business as long as they had a good and successful track record. Things have changed, we need to know how you are working inside and out. Not because we like to creep, not because we are less trusting than generations before, it is because it is now POSSIBLE to get that inside information easily through various social media.
So, since my first list wasn’t really a list… here are 4 ways to build trust with the #millennial generation through social media:
1. Building trust through Twitter– show your personality, reach out to followers, and give never before seen facts and insight into the daily ongoings of your organization. Don’t broadcast! Product ads and upcoming events are important, but give us millennials the details. Reach out and ask how someone would handle a situation that just arose in the planning of an event or product innovation.
2. Building trust through Facebook– pictures! I need to see that your team is at a round table strategic planning meeting. I need to see the happy family that just benefited from your campaign. Don’t just update your status! I can get that from Twitter… Facebook is visual.
3. Building trust through blogging– this is where I want to hear from your head honcho! Give me some profound insight from your CEO, your CFO, or any other Senior Admin team. A blog is a good way to further explain that tweet I favorited a couple days ago. Don’t keep boasting about yourself though! Let me know what you have been doing in the community or boast about your corporate charity.
4. Building trust through YouTube– yes I need some face time, but I need to this face time with your consumers or employees. Don’t give me speeches of your CEO at different events! I will gain trust that you actually affected someone’s life for the better if I hear it from them. I will gain trust in your organization if I can see that you treat your employees well enough that they are willing to speak on behalf of everyone in their department.
Are you a #millennial? What would you tell an organization if they sought out your advice on how to use social media?
What are some things that cause distrust in an organization?